My Role
Product Design Lead
Focus
Product Experience,
Visual Design
team
Design, Engineering,
Product, GTM
About the project
A website that shows, not just tells
Locofy is a powerful product with a lot to explain. The website was designed to make that complexity easier to understand through clear messaging, interactive visuals, and product experiences that show Locofy in action.
01
The Challenge
A powerful product that's not always easy to explain
Locofy connects design, code, AI, and developer workflows. With so many features and use cases, the challenge was communicating what the product does without overwhelming visitors.
02
The Goal
Make Locofy easy to understand at a glance
Create a website that clearly communicates Locofy's value while giving visitors enough context to understand how it fits into their workflow.
The goal was to:
Simplify a complex product
Show the product instead of over-explaining it
Speak to both designers and developers
Guide visitors towards trying Locofy
03
Show, Don't Tell
Let the product do the explaining
Instead of relying on long descriptions, we used graphics, animations, product recordings, and interactive visuals to demonstrate how Locofy works in real workflows.
04
Built Around the Workflow
Tell the story the way users experience it
The website follows the journey from design to production, helping visitors understand where Locofy fits into their existing workflow.
